BACARDÍ X CAmila cabello present: soundwaves

Sometimes a track is so infectious that you can’t help but move. We partnered with Camila Cabello to take that one step further in a music video for her hot new single “I Luv It.” In this film, the spirit of BACARDÍ and Camila’s music inspires not just people, but the world around us, to move, transforming straight lines into soundwaves.

David Lubars : Chairman, Worldwide Chief Creative Officer

Luiz Sanchez : North America, Chief Creative Officer

Alex Booker : EVP, Executive Creative Director

Andrea Sarcullo: VP Creative Director

Mietta McFarlane: VP Creative Director

Sabrina Ghantous : Associate Creative Director

Georgia Murphy : Associate Creative Director

Mikaal Hurry: Project Management Director

Raheal Aragawi: Planning Director

Natalie Burden: Planner

Steven Panariello : Managing Director

Meghan Wood : SVP, Account Director

Rebecca Golden : Account Manager

Raquel Devariel : Account Manager

Griselda Sanchez: Senior Social Manager

Emely Escobar: Account Executive

Kathleen Cruz: Social Account Executive

Alex Gianni : EVP, Director of Content Production

James Young : EVP, Head of Digital Production

Jessica Coccaro : SVP, Group Executive Producer

Lizzy Lehn : Producer

PRODUCTION : CANADA

Nicolas Mendez : Director

Marcell Rev : Director of Photography

Charlotte Woodhead : Executive Producer

John Moran : Head of Production

Ben Roberts : Line Producer

La Horde: Choreography

Box Management : Dance Casting Director

Nathan Matthews : Production Designer

Patrik Milani : Costume Designer

EDITORIAL : CABIN

Carlos Font Clos : Editor

Briana Shields : Assistant Editor

Hope DuHaime : Executive Producer

Lisa Barnable : Head of Production

Marianna Terenzio : Senior Producer

COLOR: COMPANY 3

Tom Poole : Chief Creative Officer/Supervising Colorist

Dustin Wadworth : Colorist

Ashley McKim : SVP, Advertising Services

Kevin Breheny : Head of Production

Cassidy Conway : Producer

POST PRODUCTION: PREYMAKER

Angus Kneale : Creative

Verity Grantham : Production

Melanie Wickham : Production

Clairellen Wallin : Production

Mike Pullan : Production

Ruben Vandebroek : Creative

Jamie Scott : Creative

Rune Maansson : Creative

Julian Fitzpatrick : Creative

Hassan Taimur : Creative

SOUND: WAVE STUDIOS

Aaron Reynolds : Sound Designer & Audio Engineer

Vicky Ferraro : Executive Producer