BACARDI THE CONCEPT A.I.BUM
There can only be one Boi-1da. Until now. We created a generative A.I. tool trained on his beats to make the talents of this Grammy-award-winning music producer accessible to all and give rising artists the chance to be heard.
Client: Bacardi
CCO: David Lubars
Executive Creative Directors: Alex Booker, Philip Sicklinger
Associate Creative Director: Georgia Murphy
Associate Creative Director: Sabrina Ghantous
Producer: Madi Miller, Marcelo Hanta-Davis
Account Director: Meghan Wood
Social Media Manager: Griselda Sanchez
.
Director: Jordan Wozy