GOODNESS BOT

The Goodness Bot, an initiative created in conjunction with Monica Lewinsky, took action against cyberbullying by replacing negative tweets with more positive ones. I assisted more senior teams by writing positive tweets, as well as creating a bank of positive alternative words for the bot.

SVP CREATIVE DIRECTOR: Bianca Guimaraes CREATIVE DIRECTOR: Roberto Danino VP CREATIVE DIRECTOR/COPYWRITER: Gary du Toit VP CREATIVE DIRECTOR/ART DIRECTOR: Lance Vining ASSOCIATE CREATIVE DIRECTOR/COPYWRITER: Jim Connolly JUNIOR COPYWRITERS: Sandi Spino, Georgia Murphy, Aaron Cary