M&M’S OSCARS

During the 2020 Oscars, we created a series of 15s spots which seemingly anticipated and reacted to the events of the night, using the new Messages packaging as a framework.

Executive Creative Director: Tim Bayne

Concept/Associate Creative Directors: Jess Rello and Jenn Tranbarger

Junior Copywriter: Georgia Murphy

As featured on AdAge:

https://adage.com/article/cmo-strategy/mms-creates-moment-commercials-oscars-broadcast/2235151