THE CHARLI
We got in on the ground floor with Charli D’Amelio, the breakout star of the breakout app of 2020 to put her signature drink on the Dunkin’ menu. This wasn’t your average celebrity endorsement, instead we took a genuine fan (who just happened to have 100M followers) and made her dreams come true. The results speak for themselves.
After launching Charli x Dunkin’, BBDO was named one of Fast Company’s Most Innovative Companies in Advertising of 2021.
Client: Dunkin’
Executive Creative Directors: Doug Fallon, Steve Fogel
Associate Creative Directors: Kristin Clark, Matt Low
Jr. Art Director: Sabrina Ghantous
Jr. Copywriter: Georgia Murphy
Production Lead: Andrew Osbourne