RAY-BAN STORIES & BURNA BOY PRESENT “VANILLA”

To help launch Ray-Ban Stories, we invited viewers to see smart glasses from a whole new perspective—that of record-breaking artist Burna Boy. Shot from the perspective of Ray-Ban Stories, the “Vanilla” music video allowed people to see the world through the eyes of Burna Boy and a cast of varied influencers.

One Show (Finalist: Branded Entertainment / Music Video; Finalist: Branded Entertainment / Partnerships; Shortlist: Social Media / Influencer - Single Channel; Shortlist: Social Media / Craft - Use of Visuals) — Webby’s (Shortlist: Branded Entertainment; Shortlist: Best Use of Stories; Shortlist: Experimental & Innovation; Honoree: Best Influencer Endorsements) — ADC (Shortlist: Interactive / Social Media - Streaming Media; Shortlist: Interactive / Social Media - Campaign)

CLIENT: Ray-Ban & Meta

DIRECTORS: Bradley & Pablo

ECDs: David Povill & David Cuccinello

CDs: Jackson Harper & Taylor Marsh

SR ART DIRECTOR: Sabrina Ghantous

SR COPYWRITER: Georgia Murphy