BACARDI MUSIC LIBERATES MUSIC MIXTAPE
When we heard that only 2% of music producers are female, we set out to change the mix. The MUSIC LIBERATES MUSIC mixtape uses the capabilities of NFT smart contracts to reinvent the way up-and-coming producers earn revenue, gain exposure, and connect with their fans by turning buyers into “fanvestors” who receive a percentage of the song’s streaming royalties and are equally invested in the success of the music they love.
Client: Bacardi
CCO: David Lubars
Executive Creative Directors: Alex Booker, Philip Sicklinger
Creative Directors: Jackson Harper, Taylor Marsh
Copywriter: Georgia Murphy
Art Director: Sabrina Ghantous
Jr. Copywriter: Mia Potter
Producer: Tatiana Lanier
Account Director: Meghan Wood
Social Media Manager: Griselda Sanchez
.Production Co: sturdy.exchange
Directors: MARZ, Jordan Wozy