BACARDI MUSIC LIBERATES MUSIC MIXTAPE

When we heard that only 2% of music producers are female, we set out to change the mix. The MUSIC LIBERATES MUSIC mixtape uses the capabilities of NFT smart contracts to reinvent the way up-and-coming producers earn revenue, gain exposure, and connect with their fans by turning buyers into “fanvestors” who receive a percentage of the song’s streaming royalties and are equally invested in the success of the music they love.

Cannes (2x Bronze Lions) — One Show (3 Silver Pencils, 7 Merits / 14 shortlists) — D&AD (3 shortlists / 2x Graphite Pencils) — Clios (1 Silver, 3 Bronze, 1 shortlist) — Clios Music (Agency of the Year, 4 Silver, 1 Bronze) — Webby’s (People’s Voice Award Winner, Honoree) — Epica Award (Bronze)

Client: Bacardi

CCO: David Lubars

Executive Creative Directors: Alex Booker, Philip Sicklinger

Creative Directors: Jackson Harper, Taylor Marsh

Copywriter: Georgia Murphy

Art Director: Sabrina Ghantous

Jr. Copywriter: Mia Potter

Producer: Tatiana Lanier

Account Director: Meghan Wood

Social Media Manager: Griselda Sanchez

.Production Co: sturdy.exchange

Directors: MARZ, Jordan Wozy

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