BACARDI MUSIC LIBERATES MUSIC MIXTAPE
When we heard that only 2% of music producers are female, we set out to change the mix. The MUSIC LIBERATES MUSIC mixtape uses the capabilities of NFT smart contracts to reinvent the way up-and-coming producers earn revenue, gain exposure, and connect with their fans by turning buyers into “fanvestors” who receive a percentage of the song’s streaming royalties and are equally invested in the success of the music they love.
Cannes (2x Bronze Lions) — One Show (3 Silver Pencils, 7 Merits / 14 shortlists) — D&AD (3 shortlists / 2x Graphite Pencils) — Clios (1 Silver, 3 Bronze, 1 shortlist) — Clios Music (Agency of the Year, 4 Silver, 1 Bronze) — Webby’s (People’s Voice Award Winner, Honoree) — Epica Award (Bronze)
Client: Bacardi
CCO: David Lubars
Executive Creative Directors: Alex Booker, Philip Sicklinger
Creative Directors: Jackson Harper, Taylor Marsh
Copywriter: Georgia Murphy
Art Director: Sabrina Ghantous
Jr. Copywriter: Mia Potter
Producer: Tatiana Lanier
Account Director: Meghan Wood
Social Media Manager: Griselda Sanchez
.Production Co: sturdy.exchange
Directors: MARZ, Jordan Wozy