WHATSAPP X MODERN FAMILY PRESENT: NEW FAMILY CHAT

Ghosted over green bubbles, left out of group chats, mocked for weird emojis…for too long Apple vs. Android has divided us. From blurry photos to “You Like this…” reactions, texting between green and blue can be clunky, confusing and, worst of all, not private. But thanks to WhatsApp, mixing devices doesn’t have to mean mixed messages. We partnered with one of America’s most beloved families to show people that WhatsApp is the solution to finally bringing our bubbles together.

Executive Creative Director: Gustavo Sarkis

Creative Director: Joe Fox

Creative Director: Ricky Bowry

Creative: Georgia Murphy, John Ratkowiak & Ross Hull, Brit Reid & Gauri Nigam

Design: Azusa Kobayashi

Strategy: Ryan Smith '

Director: Wayne McClammy

Photography: Erik Umphery

Client Services: Leona McNally, Kelsey Quinn, Reetee Dixit

Executive Producer: Kim Kietz

Art Producer: Erin Breen

Production: Hungry Man, Cabin, Trafik